Apple

Apple

Consumer Electronics Technology Cupertino, CA, United States AAPL (NMS)
Quarter: Q3 2025 Reported: July 31, 2025 Sentiment: Positive

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Analysis Summary

Apple reported a record-breaking fiscal Q3 2025, with total net sales reaching $94.036 billion, a 10% increase year-over-year. This growth was broadly distributed, with Products revenue up 8.2% to $66.613 billion and Services revenue surging 13.26% to a new all-time high of $27.423 billion. Within Products, iPhone sales led the way at $44.582 billion, up 13.45%, and Mac revenue grew 14.8% to $8.046 billion. However, iPad revenue declined 8.0% to $6.581 billion, and Wearables, Home and Accessories decreased 8.56% to $7.404 billion. Geographically, all segments saw growth, with Americas up 9.35% to $41.198 billion, Europe up 9.73% to $24.014 billion, and Rest of Asia Pacific leading with 20.08% growth to $7.673 billion.

Profitability metrics demonstrated strong operational efficiency, with gross margin expanding to $43.718 billion, an increase of 10.19% year-over-year. Operating income rose 11.24% to $28.202 billion, reflecting effective cost management despite increased operating expenses, including $8.866 billion in Research and Development. Net income for the quarter was $23.434 billion, up 9.26% from the prior year. For the nine months ended June 28, 2025, cash generated by operating activities stood at $81.754 billion, underscoring the company's robust cash generation capabilities.

CEO Tim Cook expressed pride in the June quarter revenue record, highlighting double-digit growth across iPhone, Mac, and Services, and emphasizing global expansion in every geographic segment. He also noted the excitement around the new software design and Apple Intelligence features introduced at WWDC25. CFO Kevan Parekh reiterated satisfaction with the record business performance and 12% EPS growth, attributing it to an all-time high installed base of active devices driven by exceptional customer satisfaction and loyalty. The board declared a cash dividend of $0.26 per share, reinforcing commitment to shareholder returns.

While the announcement did not include specific forward-looking guidance, Apple's strategic focus on innovation, as evidenced by the new Apple Intelligence features, and its expanding ecosystem of products and services, position it strongly in the competitive technology landscape. The company's consistent ability to grow its installed base and maintain high customer loyalty provides a solid foundation for sustained performance, even as it navigates market dynamics and product category shifts.

Key Highlights

  • Record June quarter revenue of $94.0 billion, up 10% year-over-year.
  • Diluted earnings per share (EPS) of $1.57, up 12% year-over-year.
  • Services revenue reached a new all-time high of $27.423 billion, growing 13.26% YoY.
  • Double-digit revenue growth in iPhone (13.45%) and Mac (14.8%).
  • Growth achieved across all geographic segments globally.
  • Installed base of active devices reached a new all-time high.
  • Introduction of new software design and Apple Intelligence features at WWDC25.

Financial Metrics

eps
1.57
YoY: 12.14%
revenue
94.036 billion
YoY: 10%
guidance
net income
23.434 billion
YoY: 9.26%
mac revenue
8.046 billion
YoY: 14.8%
gross margin
43.718 billion
YoY: 10.19%
ipad revenue
6.581 billion
YoY: -8.0%
iphone revenue
44.582 billion
YoY: 13.45%
operating income
28.202 billion
YoY: 11.24%
products revenue
66.613 billion
YoY: 8.2%
services revenue
27.423 billion
YoY: 13.26%
wearables home accessories revenue
7.404 billion
YoY: -8.56%
cash generated operating activities ytd
81.754 billion

Stock Performance (90 Days)

Data through Dec 26, 2025
Layoff Events
Earnings Calls

Positive Signals

  • Record revenue and EPS performance for the June quarter.
  • Strong double-digit growth in key segments: iPhone, Mac, and Services.
  • Expanding installed base of active devices, indicating strong customer retention and ecosystem lock-in.
  • Positive management commentary on customer satisfaction and loyalty.
  • Strategic innovation with the introduction of Apple Intelligence features.

Risks & Concerns

  • Potential impacts of global and regional economic conditions, including geopolitical tensions and trade disputes.
  • Intense competition and rapid market changes in the technology sector, affecting product design, manufacturing, and introduction.
  • Reliance on third parties for components, technology, manufacturing, and content.
  • Risks related to information technology system failures, network disruptions, and data security breaches.
  • Decline in revenue for iPad and Wearables, Home and Accessories categories.

Full Transcript

Recent Apple News

Stock Price

$273.40
AAPL· NMS
-0.15% day

Company Info

Industry
Consumer Electronics
Sector
Technology
Headquarters
Cupertino, CA, United States
Founded
1976
CEO
Mr. Timothy D. Cook
Employees
166,000
View Company Profile

Layoff Stats

Layoff Events
1
Total Affected
0

Financials

Market Cap $4.06T
Revenue $416.16B
Profit Margin 26.9%
Cash $54.70B
Debt $112.38B